A boutique practice helping academically-driven club soccer families run targeted, personalized college outreach campaigns, the work most parents don't have time to do well.
Parents pay $3,000 to $5,000 and get a profile that looks identical to every other player's, sent to coaches who delete it on sight.
This practice was built around what families actually want from a recruiting service: outreach that's personalized, research that's thorough, and pricing that reflects the real work involved. Every email is researched and shaped around the player's voice for one specific coach at one specific program. Every player profile is built around what coaches actually look for at that level. Every target school list reflects the family's real priorities, not a generic top-100.
This is a boutique practice. We work with a limited number of families per cycle so the work stays personal. If you're looking for volume, this isn't it.
Each package is designed for a different stage of the recruiting cycle. Most ECNL families start with ECNL Launch or Outreach Campaign and stay through commitment.
SoCal Blues families: ask about the partner rate on the discovery call.
Every coach outreach email starts with the player's voice and is tailored to that specific coach, that specific program, and that specific moment in their recruiting cycle. We research the program's roster needs, recent recruiting class, tactical style, and academic profile. The player's intake responses, playing style, and goals shape every word. AI-assisted research makes this possible at scale; the player's authentic voice makes it work.
College coaching staffs change constantly. An outdated contact undermines credibility instantly. Every coach contact is verified from the school's official athletic department directory within seven days of any outreach send. Assistant coaches are contacted alongside the head coach.
Modern college recruiting runs on two tracks: high school recruits and the transfer portal competing for the same scholarship dollars. A program that just lost two outside backs is a much warmer market than one that just signed three grad transfers at the same position. We track and adjust accordingly.
We work with a limited number of families per cycle. The cap is intentional. It keeps the work personal and the standards high. We sometimes turn families away when timing or fit isn't right.
Based in Orange County and built around the Southern California competitive soccer ecosystem: ECNL, Girls Academy, top academic high schools, and the West Coast college programs that recruit from this region.
We don't promise college placements or fabricate anything. What we control is the quality of the work: the profile, the research, the outreach, the follow-up. The rest depends on the player's level, the coach's needs, and timing.
Every player gets a real-time dashboard showing schools targeted, emails sent, responses received, and current status at a glance. Parents can check it from their phone without asking us for an update. No spreadsheet to interpret, no guesswork.
Incoming coach emails are scanned and summarized automatically. The player's recruiting profile updates in real time. Nothing gets buried in an inbox or missed during a busy week. The pipeline always reflects the current picture.
Not a PDF. Not a static spreadsheet. A live, always-current recruiting profile families can check from any device — updated automatically as outreach progresses.
A real-time dashboard showing every school in the target list, each coach contacted, responses received, and current status. One link, any device, always current.
Incoming coach emails are scanned, AI-summarized, and logged automatically. The recruiting pipeline updates in real time. Nothing gets missed or buried during a busy week.
Every player gets a dedicated profile page at pitchandprofile.com. The QR code on their one-pager links directly to it. Coaches scan at an ID camp and see everything in seconds.
From first conversation to active outreach, here's what working together looks like.
Most recruiting services won't tell you what they avoid. Here is what we don't do, and why.
A note on fit This practice isn't right for every family. If the player isn't competing at the ECNL, Girls Academy, or equivalent level, the realistic college targets are different and a different service may serve the family better. If the family is hoping for placement guarantees, we can't promise those and won't pretend otherwise. If the player isn't academically motivated, our school list will be much narrower than expected. The discovery call is partly a fit conversation. Sometimes the honest answer is that we're not the right service, and we'll say so.
Pitch & Profile was built by a club soccer parent who saw firsthand how thinly the existing recruiting services stretched themselves, and how much was being charged for work that wasn't really getting done. There's a real gap in the market between $5,000 factory services and DIY parents working from a kitchen table at midnight.
My own daughter is a 2029 outside back at SoCal Blues ECNL. Walking through her recruiting taught me what the existing services were missing: the editorial scrutiny on every email, the assistant-coach research that gets the CCs right, the willingness to push back on a player's family when an awards line was inflated. oes not happen at scale. It happens one family at a time, one player at a time. That is what this practice is built around.
Capacity is intentionally capped. If the practice is full, the honest answer is a waitlist or returning next cycle rather than taking on work that cannot be done well.
30 minutes. No pitch, no pressure. We talk about your player, your goals, and whether this is the right fit.
Sometimes the honest answer is that we are not the right service. We will say so.